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The Road to Clarity: Our New Font on Highway Signs
Rageous
Posted: 13 August 2007 05:25 PM   [ Ignore ]  
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Total Posts:  249
 

http://www.nytimes.com/2007/08/12/magazine/12fonts-t.html?ex=1344571200&en=86b63388e4ee637c&ei=5124&partner=permalink&exprod=permalink

Exceptionally informative read about the 10 year process to replace Highway Gothic, the long-running fuzzy font you see on all our green highway signs; with a newly-rendered and approved Clearview Highway.

The Federal Highway Administration granted Clearview interim approval in 2004, meaning that individual states are free to begin using it in all their road signs. More than 20 states have already adopted the typeface, replacing existing signs one by one as old ones wear out. Some places have been quicker to make the switch — much of Route I-80 in western Pennsylvania is marked by signs in Clearview, as are the roads around Dallas-Fort Worth International Airport — but it will very likely take decades for the rest of the country to finish the roadside makeover. It is a slow, almost imperceptible process. But eventually the entire country could be looking at Clearview.

12font190.1.jpg

Kevin
Posted: 13 August 2007 05:37 PM   [ Ignore ]   [ # 1 ]  
Total Posts:  7
 

Nice read.  What’s good for AT&T is good for the country ... or was that GM?

zenocyte
Posted: 13 August 2007 08:36 PM   [ Ignore ]   [ # 2 ]  
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Total Posts:  77
 

The old Highway Gothic looks a helluva lot like Spektro Gothic if you ask me…

   
 
 
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